I'm a digital media executive with experience in management, editorial, audience development, social media, and product building and strategy.
As the Executive Digital Director at SELF, I oversee all things digital for the brand, managing a team of 20+ people and working closely with key stakeholders across various brand and corporate departments, including digital, ad sales, consumer marketing, and video.
At BuzzFeed I launched the popular Health vertical and managed a team of 5, regularly writing and editing stories that generated millions of views apiece. During my two years as Site Director at Women's Health, monthly site traffic tripled; monthly video views increased 190%; and the social media audience grew 220%. I managed the digital team of 13, and collaborated regularly with ad sales and marketing teams on new product development for monetization.
I've presented at conferences and on panels about topics related to social media best practices, audience growth, and editorial direction.