Carolyn Kylstra is the Editor-in-Chief of SELF. She led the transformation of the historically print-rooted brand into a thriving and award-winning digitally led organization, resulting in SELF's highest site traffic and video views in brand history, as well as a dedicated following of 9 million visitors per month on SELF’s Snapchat Discover channel.
During her tenure as Editor in Chief, SELF has won a National Magazine Award for Social Media, Hottest in Wellness and Fitness on Adweek’s Hot List, Digital Publisher’s A-List on Ad Age’s Publisher’s A-List, Webby People’s Voice Award for Best Health Website, and an MM&M Gold Award for Best Consumer Health Website. Additionally, Carolyn was honored as Digital Editor of the Year by the 2018 Folio: Digital Awards, as well as a 2018 Changemaker by Digiday.
Prior to her current position, Carolyn served as Executive Digital Director of SELF; under her leadership, Self.com went through a full redesign in 2016, and organic traffic grew 131% in one year, while offsite video views grew 210%. Before joining SELF, Kylstra was the health editor at BuzzFeed, where she launched the site’s Health vertical, site director at Women's Health, and worked as an editor at Cosmopolitan and Men’s Health.